A BRAND
Of Quality
Do you already have a restaurant and want to sell products under our brand? Would you like to open a franchise restaurant under the “Il Vero Alfredo” brand?
Alfredo around the world
and Franchising
The restaurant “Il Vero Alfredo”, opened in Rome in 1908 and famous for its original “double butter” fettuccine, has expanded its presence abroad through franchising thanks to the efforts of Alfredo III and his family.
Therefore, “Fettuccine all’Alfredo” is not only a dish imitated around the world with various and inaccurate recipes, but also represents a unique mark of quality.
Il Vero Alfredo offers all its strengths in its overseas franchises:
- The high quality of Italian cuisine;
- The transfer of know-how and staff training;
- The supply of ingredients for the preparation of the main course, Fettuccine Alfredo, served at the table with a historic ritual;
- The design and atmosphere of the venue, creating elegant settings that evoke the same atmosphere as the restaurant in Rome, characterised by photos of celebrities adorning the walls;
- Other features of the brand, such as gold cutlery and the guestbook;
- Merchandising points in restaurants.
In base al contratto di licenza ti verrà assegnata la concessione su uno dei Marchi Internazionali Alfredo, sul know-how e sui diritti d’immagine (foto e immagini di Alfredo e dei suoi clienti più famosi dal 1950).
What we offer
Initial training (before the restaurant opens) and periodic training (every year) at the restaurant “Il Vero Alfredo” in Rome for the chef(s) of the new restaurant. In addition to “Fettuccine all’Alfredo”, the training also includes the preparation of typical dishes from the Alfredo restaurant menu.
Inauguration of the new restaurant with the owners and chef of the restaurant “Il Vero Alfredo” in attendance; periodic visits by the owners or representatives of the restaurant “Il Vero Alfredo” to the new restaurant (including during festivals and major events).
Design of the structure and image of the new restaurant, which should reflect the historical characteristics of the restaurant in Rome, with images of famous customers from 1950 on the walls and typical interior decorations.
Creation of a link between the website of the restaurant “Il Vero Alfredo” and the website of the new restaurant.
Merchandising
Possibility of selling food products under the “Alfredo” brand on the basis of a specific licence agreement.